Let’s talk about bikinis and beach beauty for the gracefully aging woman…

I often love to fantasize about travel, especially after being locked down and cooped up.

One day I said to my ultimate concierge, “I would love to go to St. Bart’s and wear my bikini as the older French women do!” I always tell him, “Shelly, I know I was a French woman in my last life!”

Why? Because I adore everything about Paris and French culture.

A few days after I mentioned this to him, I went for my weekly manicure. My girl was not in her chair! Instead, a more mature manicurist looked up at me with a big smile. She was full of personality and was a Jewish Bubbie in her sixties. She was moving into a new condo with a pool outside her back door. Darling, she chatted on and on about it, saying, “I am going to wear my two-piece bathing suit this summer!”

I asked her, “How do you see yourself, at your age, in a two-piece?”

Her reply, “My body is not what it used to be but so what! When I was a young woman, my mind was not as ‘sharp’ as my body! I am now mentally beautiful!”

This wise and beautiful woman reminded me that beauty comes from within and attitude is everything! Yes, donning a bikini is daunting at any age. Doing it after 50 can be painstaking…but it doesn’t have to be. You can be confident and, yes, even feel sexy after 50. Sexy doesn’t have to mean what we used to think of as skimpy, it’s whatever makes you feel your best! That’s what’s wonderful about knowing ourselves over 50. It’s all in your attitude, darling!

Basically, the key to beach beauty for older women is to embrace simple, practical guidelines that let your confidence and style shine.

If you’re planning a trip this summer, even if it’s not to France, but simply to a friend’s 4th of July party, and want to feel radiant and vibrant in your swimwear, read on to see how you can — especially as a woman over 50! There’s nothing quite like the bliss of enjoying the sun, sand, and sea, soaking in the serenity and happiness that only the beach can bring.

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Attitude is Everything to be a Beach-Beautiful Older Woman

Many women today report that that are happier with their bodies now than when they were younger. According to a poll of 2,000 women conducted by Isme.com, of the respondents, women over 50 were the most body confident. Turns out my charming manicurist is onto something!

So, darling, how do you feel about slipping into your favorite bathing suit? First let’s start with the cover up—like a stylish dress or versatile cover-up—which can be a great choice for elegance and comfort at the beach, and work our way up to the swim suits.

Skincare for Mature Skin

As we age, our skin tells the story of our lives—each laugh line and sun-kissed freckle a cherished memory. But mature skin also needs a little extra love, especially when we’re spending time at the beach under the summer sun. For older women, a thoughtful skincare routine is the secret to maintaining that radiant, healthy glow we all adore.

Start with a gentle cleanser to wash away the day without stripping your skin of its natural oils. Next, reach for a best seller moisturizer packed with antioxidants and hyaluronic acid—these ingredients help lock in moisture, plump up the skin, and smooth out the appearance of fine lines and wrinkles. Don’t forget to apply a broad-spectrum sunscreen with a high SPF every morning, even if you’re just planning to relax by the pool or take a stroll along the shore. Sunscreen is your best defense against dryness, sun damage, and those pesky signs of aging.

By sticking to a simple yet effective skincare routine—cleanse, moisturize, and protect—mature women can enjoy beautiful, supple skin all summer long. Remember, darling, your skin is your best accessory at any age!

Flattering Styles of Swimsuits

Well, beach beauty and confidence after 50 starts with picking a flattering swimsuit — it makes all the difference in your beach style.

After 50, it helps to opt for styles with higher waistbands for the most flattering fit. Or, keep it simple and stick to a one-piece swimsuit. Don’t be afraid of a high-cut leg, often called “French” cut; it can help give legs a longer, leaner look without showing too much skin.

Pick a suit that fits you well; squeezing into a too-tight tube of spandex may seem like it reduces bulge but in reality, it will end up resulting in unappealing lumps and bumps. When shopping for a suit, commit to trying on a few styles and colors to find a suit that flatters. Taking a photo of yourself in the swimsuit can help you see how it looks from all angles and boost your confidence.

Amazon Swimsuits to Browse for Women Over 50

I love brands like La Perla (the blue bikini pictured at the top of this page) and Gottex, but there are so many great brands out there. So, I picked out several suits in different price ranges for you to try, but if you don’t see something you like, there are plenty of suits on Amazon to pick from! You’d be amazed at the suits they have on Amazon these days! This post includes links to some of the best options for women over 50. Each one in the image above is from Amazon. Just makes sure to read the reviews. I know the women are not over the age of 50, but don’t let that stop you from wearing these suits. They are for all ages!

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Don’t Worry About “Flaws”

Worried about flaunting your flaws? We all have them, but a more effective way to deal with flaws, real or imagined, is to focus on the parts of your body you love and highlight those instead. Do you have great breasts? Don’t be afraid to show some cleavage. Do you have athletic shoulders? Focus on that. Great legs thanks to years of power walking? Show off those stems! Trust me, it will boost your confidence.

This Summer Beach Must Haves

Another way to boost your confidence is to use products to enhance your already beautiful skin. (These products are for after sun care, be sure to use sunscreen when out in the sun!) We love Tom Ford’s Soleil Blanc Shimmering Body Oil for making whatever skin we choose to reveal look soft and supple. This oil gives skin a sultry sheen. For a more affordable option, try Philosophy’s Amazing Grace Firming Body Emulsion or, a beauty bargain at less than $20, Aveeno’s Positively Ageless Firming Body Lotion. You can also use bronzing drops to add a natural glow to your skin, and warm-toned products help add warmth to your complexion for that sun-kissed look. Many of these products are perfect for use anytime—whether you’re at the beach, pool, or just running errands. Some can even help you transition your look from a day at the beach to a fun night out.

Now don’t forget your sunscreen, sunglasses, and sun visor! A sun visor is great for keeping the sun from your eyes but also staying fashionable at the beach or pool! Choose makeup and skincare products that can withstand the heat and keep you looking fresh. Throw a small touch-up kit or setting powder in your purse for quick fixes throughout the day.

Beachy Hair Care

There’s something so effortlessly gorgeous about beachy hair, isn’t there? For older women, the key is to embrace your hair’s natural texture while keeping it healthy and protected from the elements. The sun, salt, and wind can be tough on our tresses, so it’s important to moisturize and nourish your hair just as you do your skin.

Opt for gentle, sulfate-free shampoos and conditioners that hydrate and add shine. A leave-in conditioner or a lightweight hair serum can work wonders to tame frizz and keep your locks looking smooth and radiant. When you’re wearing your favorite bathing suits, try styling your hair in a loose braid, a soft bun, or simply let it flow naturally—these easy styles are perfect for a day at the beach and won’t get in the way of your fun.

Don’t forget to protect your hair from the sun’s rays with a wide-brimmed hat or a chic scarf. Not only will you look fabulous, but you’ll also help prevent dryness and color fading. With these simple tips, you’ll be ready to enjoy every sun-drenched moment with confidence and style.

Radiant Complexion

A radiant complexion is the ultimate summer accessory, especially for mature women who want to look and feel their best at the beach. The secret? Focus on enhancing your natural beauty with a few simple skincare and makeup tips.

Begin with a nourishing moisturizer to keep your skin hydrated and smooth, followed by a layer of sunscreen to shield your face from the sun’s harsh rays. For a flawless yet natural look, opt for a light-coverage foundation or tinted moisturizer to even out your skin tone and cover any blemishes. A touch of blush on the cheeks brings a healthy, sun-kissed glow, while a swipe of mascara opens up the eyes and adds definition.

Don’t forget your lips—keep them soft and shiny with a moisturizing lip balm or gloss. These little touches make all the difference, helping you feel confident and beautiful whether you’re lounging by the pool or enjoying a beachside lunch. Remember, darling, the goal is to let your natural radiance shine through!

Beach Safety

While the beach is a place for fun and relaxation, it’s important for women of a certain age to keep safety top of mind. Spending time in the sun and surf can be blissful, but a few simple precautions will ensure your day is filled with nothing but good memories.

Always wear sunscreen with a high SPF to protect your skin from the sun’s damaging rays, and don’t forget a hat and sunglasses to shield your face and eyes. Choose swimsuits that offer the right amount of coverage and support for your comfort—think one-pieces or high-waisted styles that let you move with confidence.

Be mindful of your surroundings, especially if you’re swimming or walking along the shore. Watch for strong currents, avoid swimming alone, and let someone know your plans and when you expect to return. Pack a beach bag with essentials like water, snacks, and a small first-aid kit to stay prepared for anything the day brings.

With these tips, mature women can enjoy every moment at the beach, worry-free. So go ahead, darling—soak up the sun, savor the breeze, and make this summer your most relaxing and fun-filled yet!

Would you wear a bikini at your age? Why or why not? I’d love to hear your thoughts! Let’s chat in the comments below.

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