Celebrate With Us

Where women come together to feel empowered, embrace their uniqueness, and aspire to grow with one another.

celebrate life

celebrate life:

About

Honey Good® is a destination for women to come together from all over the world to find a rhythm to navigate life’s passages with purpose and aspirational wisdom. Together, we’ll celebrate our uniqueness and never go out of style.

CELEBRATE LIFE AND FIND INSPIRATION

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honey

warmly,

I always say, “I earned a PhD in life” because I’ve endured financial hardships, the heartbreak of widowhood, the horror of a suicide in the family, the unknowns of cancer, the challenges of building a blended family… and more. I have learned that disruptions create resilience and empowerment. Through my personal passages of life, I have embraced tremendous joys, bitter sorrows, and still stand strong feeling more exquisite and visible than ever. At heart, I’m a survivor and my positive attitude to aspire is my guiding light. Nothing stops me from walking through the door of fear into the world of enlightenment.

As a passionate collector, my most meaningful collection is women! Cultivating a global reach of women around me to listen to their stories, toast their lives, exchange views, and grow together is to… Celebrate Life.

I created Honey Good® to open new doors of thought that will empower you to take a big bite out of life with style and grace. At any age, nothing can be more satisfying than to luxuriate in personal empowerment. Trust me, I know. I am smiling! 

Meet Your Confidante

Hi, darling! I’m Susan “Honey” Good

"I know who you are because we belong to the same sorority, womanhood"

  • Quasi-affluent Women 50 Why: There are 56.6M women in the US over 50. (JCHS + US Census)

  • The average net worth for someone 50+ in America is over $1M. It’s $364k for people under 50. (Nerdwallet)

  • Americans age 50 and up contribute so much to the U.S. economy that they’d constitute the world’s third-largest economy if they were counted as their own country. (AARP)

Experienced Spenders

  • Life
  • Relationships
  • Style
  • Beauty
  • Wellness
  • Travel
  • Home
  • Life

Interests

  • NYC
  • Chicago
  • LA
  • London
  • Mexico

Top Cities

  • 80% women
  • 20% men
  • 70% over 50
  • 30% Millennials

Demographics

  • 2k avg. monthly impressions
  • 2.7k+ connections

LinkedIn

  • 228k+ avg. monthly impressions
  • 10k return on organic engagement

pinterest

  • 200k+ avg. monthly impressions
  • 30k return on organic engagement
  • 34k+ followers

instagram

  • 400k+ total page + post impressions
  • 50k return on organic engagement
  • 127k fans

facebook

  • 16k+ subscribers
  • 23% open rate

email

  • 25k avg. monthly users
  • 60k avg. monthly page views

website

Global Reach

My impact

At A Glance

A desperate Mother of the Groom

“Your wisdom on mothers-in-law and daughters-in-law taught me a great lesson. Thank you.”

janice

“You wrap your arms around me because you care. You share your life lessons and I learn from them because I trust you. Thank you, Honey.”

loren

“I am young and you are my sage. Your stories on bullying taught me so much. You are a mom and grandma to me. Your stories open my eyes to be my best. I want to be like you.”

the stats

National Parenting Products Award (2019, Abrams Noterie, publisher)

Winner, “Stories for My Grandchild: A Grandmother’s Journal,”

Best Baby Boomer Blog

Ranked 16th in Top 50 Inspirational Blogs, Feedspot.com

Best Grandparent Website

Grand magazine

A Fierce 50 Over 50 Women

ChicagoWoman magazine

Top 50 Over 50 Influencers

Platinum magazine, UK (2021)

Best Senior Blogs

Wearever (2021)

Marquis Who’s Who:

Who’s Who in .America (2022-online;2023 - listed in their book)

Best Baby Boomer Blog

Ranked 16th in Top 50 Inspirational Blogs, Feedspot.com

Best Grandparent Website

Grand magazine

A Fierce 50 Over 50 Women

ChicagoWoman magazine

Top 50 Over 50 Influencers

Platinum magazine, UK (2021)

Best Senior Blogs

Wearever (2021)

Marquis Who’s Who:

Who’s Who in .America (2022-online;2023 - listed in their book)

We find heartfelt pleasure in sharing genuine advice and personal stories on what matters most. Whether it’s a thoughtful campaign that leverages our global reach or an engagement that brings our wealth of knowledge to new audiences, get in touch. 

Partner With Honey

Advertising & Opportunities

podcast features

All's Fair with Laura Wasser: Honey Good

The Lessons of Widowhood: Honey Good

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listen now

past partners

Friends We’ve Made Along The Way

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@iamhoneygood