It has been difficult to stay positive lately, but something today triggered a memory that I am holding tight. I think it will help you, too, darling. I remember this one morning, to a tee, the profoundly happy effect that positive words triggered on an emotional level in a human being whose body was not feeling well. I’d lost my voice and had a cold and a cough. I was feeling quite sick and I had no appetite. Yet, even at such a low point, positive words had the power to uplift a human being’s feelings and bring comfort. Often, fear or anxiety can accompany illness, but positive words can help alleviate that fear and bring reassurance.

My ultimate concierge, was insistent that I eat and surprised me with breakfast in bed. He brought me a colorful flowered box of tissues knowing the flowers would put an immediate smile on my face. He served me hot tea and lemon, forced me to take Tylenol and swallow cough medicine while I sat up in bed like a Queen Bee or dozed off with my computer in my lap.

Every word that came out of his mouth was kind, loving and filled with concern. Every word that came out of my mouth was loving and thankful. That is how it should be.

In the midst of his caregiving and all the tumult taking place in our bed, our doorbell rang and in popped an unexpected friend and neighbor. “What happened to you?” she asked.” Before I could answer, my ultimate concierge said, “Honey’s sick and has me playing wife today.” Such an unexpected statement sent laughter through the room. My friend responded, “You are not Mr. Good, you are Mr. Great.” More laughter from the three of us.

The Passionate Pursuit of Solitary Pleasure

The Power of Positive Words & the Impact of Communication

That day stood out to me. It was over the above conversation, along with emails and phone calls from family and friends during the day that turned my attention to the meaning of words. Every conversation was caring and lovely. I glanced down at the mug, from Ireland (I have a collection of cups from all over the world to remind me of memories with my husband), in my hand that had drawings of four leaf clovers and a saying that read: “Wherever you go, whatever you do, may the luck of the Irish be always with you.”

I stared at my cup in all white and forest green and thought to myself that our lives are centered around communication.

Spoken and written words feed our emotions. Thank goodness for positive words. The importance of choosing positive language in communication cannot be overstated, as it shapes how we connect with others. Without positive language we would not laugh, learn, show gratitude, express hope, love and trust, or be able to communicate hope, joy, or sadness. The benefit of using positive words is that it uplifts both the speaker and the reader, fostering stronger emotional connections. Positive language encourages open communication and deeper relationships.

Words affect the quality of our daily lives. Communication, is our greatest source of happiness and can be our greatest source of unhappiness. At this point, it is clear that positive words can transform interactions and outcomes for everyone involved. Almost every minute of our day is filled with words and it appears we are having difficulty as a nation and as individuals in using the uplifting positive words in our dictionary.

Don’t Let Caregiving Dim Your Light: Discover Your Path to Renewed Happiness

Understanding Power Words

Power words are more than just buzzwords—they are the secret ingredient that can transform ordinary communication into something truly memorable. These words have the unique ability to spark curiosity, create a sense of urgency, and motivate readers to take action. Whether you’re crafting subject lines for your next email campaign, designing landing pages, or writing blog posts, using power words can make all the difference in capturing your target audience’s attention.

The right power words can evoke strong emotions, making your message resonate on a deeper level. When readers feel something—excitement, hope, or even a little intrigue—they’re far more likely to engage with your content, click through to your website, and ultimately make a purchase. That’s why marketers and businesses prioritize using power words in their communication strategies: they know these words can boost conversions, increase click through rates, and drive sales.

Incorporating power words into your headlines, email subject lines, and landing pages isn’t just about sounding persuasive—it’s about creating a genuine connection with your audience. When you use words that inspire, encourage, and excite, you invite your readers to be part of your story. So, the next time you sit down to write, remember the power of your words and how they can create a lasting impact.

How to Master Positivity (and Build Self-Esteem)

Words exude positive and negative energy and power. They uplift us; they uplift our lifestyle. Or, they destroy us. They destroy our lifestyle. I don’t believe in the saying: “Sticks and stones will break our bones and words will never harm us.” That saying is a bunch of “fooey.” Of course words hurt and harm us as individuals and a society.

So, how do we master the use of positivity during times of conflict and turmoil in our personal lives. Nothing is solved with a negative approach. Negative words fuel more anger. Don’t believe me? Just turn on your television.

This goes for self-talk as well. The way a person speaks to themselves can shape their mindset. If you are constantly telling yourself negative things, your outlook is negative. If you uplift yourself with positivity, your outlook will improve. Using persuasive words can help guide your mindset in the right direction, allowing you to focus on constructive solutions and positive outcomes. It may take practice if you are prone to think more negatively, but it is so worth it.

I took a two-day course in the Art of Negotiation at the Karrass School of Negotiation. The course was geared towards business but I took away some skills on how to use the art of negotiation through the positive word. I learned how to use power words and focus on positive outcomes during conflict, which can help steer conversations in the right direction.

So, on that cold rainy afternoon I stared out my window, propped up in bed with lots of soft down pillows plus a pillow that my husband ordered on TV (he loves to order items he sees on television). I had my flowered Kleenex box, my Irish mug, my laptop, my pooch, who I describe as a needy child, nestled into my side, a show played on Netflix (Call The Midwife). With my ultimate concierge next to me, I mulled over how to use positive words during conflict.

My goal is to be able to deal with misunderstandings, be a better negotiator because anger, like joy, is an emotion that arises in all of our lives.

The power of positive words in conflict:

1. Validate the other person’s viewpoint. This is a positive beginning with family members, friends and co-workers. I said, validate, not necessarily agree.
2. Avoid negative words.
3. Suggest alternatives.
4. Sound helpful.
5. Manage your emotions. Take a deep breath.
6. BE UNAFRAID TO SPEAK COURAGEOUSLY AND BE UNAFRAID TO LISTEN COURAGEOUSLY. THE GOAL IS TO FIND COMMON GROUND.
7. Make sure to deliver on any promises or commitments made during the conversation to build trust and credibility.

Types of Positive Words

Positive words come in many forms, each with its own special way of connecting with readers and creating a life changing experience. Emotional words, such as “joyful,” “hopeful,” or “inspired,” tap into our feelings and help us relate on a personal level. These words can make your message feel more human and heartfelt, encouraging readers to see the profound impact your product, service, or story can have on their lives.

Sensory words, on the other hand, help readers visualize and experience your message. Words like “sparkling,” “vibrant,” or “soothing” paint a vivid picture, making your content more engaging and memorable. When you use sensory words, you invite your audience to step into the world you’re creating, making your message come alive.

Persuasive words are designed to encourage action. Phrases like “discover,” “unlock,” “transform,” or “amazing” are powerful tools for motivating readers to take the next step—whether that’s signing up for a newsletter, making a purchase, or simply reading further. These words highlight the benefits and value of what you’re offering, making it easier for readers to say “yes.”

By blending emotional, sensory, and persuasive words, you can create content that not only feels positive but also drives real results. Good examples of positive words in action include “life-changing,” “profound impact,” and “amazing”—all of which can help boost sales, encourage engagement, and create a lasting connection with your audience.

Building Trust with Positive Words

In both business and everyday life, building trust is a top priority—and positive words are your secret weapon. The right power words can work wonders, transforming a simple message into a life-changing connection with your customers, clients, or readers. For example, using a power word like “exclusive” in a headline can instantly make your offer feel more desirable and persuasive, encouraging readers to pay closer attention.

When you use positive words in your marketing materials, email campaigns, and customer service interactions, you’re not just sharing information—you’re creating an emotional response that builds trust, loyalty, and genuine interest.

Think about the last time a subject line in your inbox made you smile or sparked your curiosity. That’s the magic of effective power words at work. Headlines grab attention, increase open rates, and boost click through rates, all because they evoke emotion and make your target audience feel valued. Whether you’re crafting article titles, blog posts, or landing pages, using powerful words can encourage people to take action—whether it’s making a purchase, signing up for a service, or simply reading on.

Positive words also play a crucial role in customer service. When a customer reaches out with a concern, responding with empathy and understanding—using phrases like “we hear you” or “we understand how you feel”—can instantly build trust and show that you value their emotions. This human touch is what sets a company apart and creates loyal advocates who feel seen and appreciated.

In marketing, the right power words can create a sense of excitement and urgency. Words like “amazing,” “life-changing,” “valuable,” or “last chance” not only highlight the benefits of your product or service, but also encourage your audience to act quickly. Sensory words and power phrases help paint a vivid picture, making your message more memorable and engaging.

How to Lean into the Power of Positive Words

Life is a winding road, filled with unexpected roadblocks and challenges. I’ve weathered my share of storms, including cancer more than once, financial hardship, loss, and health crises. My roadblocks have been mighty but I have been mightier — thanks to my personal strength and positivity.

We all encounter obstacles and these roadblocks can feel insurmountable, leaving dark shadows over our lives. Yes we all have inner strength and are capable of overcoming even the most heartbreaking challenges. Emotions like hope and fear can motivate us to act in the same way, pushing us to overcome obstacles and move forward.

With a positive outlook, I turn my adversity into opportunity. It’s about taking one step at a time, finding joy in the little things, and refusing to let setbacks define me. Remember, every challenge is a chance for growth and resilience.

I want to leave you with words I love darling, all positive words. Might you incorporate these positive words into your vocabulary?

ageless, achievement, abundant, awesome, appreciate, bloom, blessed, balanced, decent, dazzle, empathize, encourage, fabulous, friendship, family, generous, harmonious, happy, flourish, illuminate, inspire, joyful, kind-hearted, laughter, learn, live, love, marvelous, motivated, noble, nature, optimism, open hearted, open minded, positive, powerful, polite, queenly, respectful, reason, rapture, resilient, respect, rainbow, smile, stable, sparkle, sweet, smart, savour, trust, thrive, vitality, values, vigor, worth, wow, wonder, worthy, yes, yes and yes!

Here are some good examples of how using power words in a blog post, article, or website landing page can spark curiosity, keep readers engaged, and boost conversions. All the power words listed above can be used in subject lines, email subject lines, and posts to increase click through rates and drive clicks. For example, using a phrase like “Discover the Secret to a Joyful Life” in a subject line can immediately attract a person’s attention and improve conversion rates. Note: Using power words in your services and sales communications can highlight benefits and help close a sale. Remember, the first few moments on a website or landing page are crucial for making a good impression, and using power words can help achieve this. Articles and posts that are created with interesting and persuasive language can highlight key points and drive engagement.

I hope you have a positive day and a positive week ahead. Use positive words and be aware of all the positivity in your life.

Overcoming Challenges When Using Positive Words

While using power words and positive words can work wonders for your communication, it’s important to strike the right balance. One of the biggest challenges is ensuring your words feel authentic and not exaggerated. Overusing power words or making promises you can’t deliver can come across as insincere, which may turn readers away instead of drawing them in.

Another challenge is making sure your use of positive words aligns with your brand’s voice and resonates with your target audience. What feels uplifting and motivating to one group might feel out of place or even off-putting to another. Take the time to understand your audience’s preferences and values, and tailor your language accordingly.

It’s also essential to measure the effectiveness of your positive words and adjust your approach as needed. Pay attention to how your audience responds—are your messages driving engagement, or do they need a little tweaking? By being mindful and strategic in your use of power words, you can overcome these challenges and harness the true power of positive communication.

Measuring Success: Tracking the Impact of Positive Communication

To truly understand the impact of positive words in your communication, it’s important to track key metrics that reflect your success. Start by monitoring click through rates, open rates, and conversion rates on your email campaigns, landing pages, and blog posts. These numbers can give you valuable insight into how your audience is responding to your use of power words and positive language.

Analytics tools make it easy to see which words and phrases are resonating most with your readers. You can also conduct A/B testing by trying out different power words in your subject lines, headlines, and calls to action to see which ones drive the best results. This data-driven approach allows you to refine your messaging, create more engaging content, and ultimately boost conversions.

Remember, the goal is to create communication that not only sounds positive but also delivers real value to your audience. By tracking your results and making adjustments along the way, you can ensure that your use of positive words is always moving your business in the right direction.

The Future of Positive Words in Communication

Looking ahead, the importance of positive words and power words in communication is only set to grow. As technology evolves and consumer expectations shift, businesses must adapt by using language that feels personal, authentic, and emotionally resonant. The rise of voice search and artificial intelligence means that natural, conversational language will become even more crucial in reaching your target audience.

Personalization is another trend shaping the future of communication. By using power words that speak directly to your audience’s needs and desires, you can create messages that feel tailor-made and truly meaningful. This approach not only boosts conversions and sales but also builds lasting relationships with your customers.

Staying up-to-date with the latest trends and best practices will help you harness the full power of positive words. Whether you’re crafting a compelling landing page, writing engaging posts, or developing a new marketing campaign, using power words strategically will help you create content that stands out, drives results, and delivers a profound impact. The future is bright for those who embrace the power of positive communication—so make it a top priority in your business and watch your success grow.

Have you discovered the power that positive words can have on your outlook and lifestyle? I’d love to hear some examples in the comments below!

Honey Good is a mentor for women, empowering them to live vibrant and visible lives after 50. For more insight into her daily life, plus tips and tricks, follow her on Instagram @iamhoneygood. To inquire about working with Honey, please email her at collabs@honeygood.com.