I'm Honey!

As a woman who has lived through many passages and learned through my larger than life experiences (positive and negative), I’ve discovered how to take a big empowering bite out of life.

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Honey Good 10 year anniversary celebration

It’s been an incredible 10 years with you my darlings!

This month, Honey Good is celebrating its 10th anniversary, and truth be told, I wouldn’t have known if my Honey Bees hadn’t mentioned the occasion. The age of a business, like the age of a woman, is just a number. LOL.

When the Bees asked me to write about my experience and personal feelings, it seemed like an overwhelming assignment. I pondered what was most important and decided to leave you with two key messages about journaling and age.

If you take one thing away from this, I hope that you will understand the importance of journaling. It has quite literally changed my life and my outlook on life. As a matter of fact, I’ve written about it several times over the years. Read 7 Reasons to Start a Self-Esteem Journal, or this story on how journaling brought me to the Marquis Who’s Who, and My Romance With a Journal, and of course how it brought me to be a published author with my book, Stories For My Grandchild: A Grandmother’s Journal.

Looking Back

Looking back on the ten-year journey of starting a business in my 60s, with no professional experience as a writer or an internet geek, (though now I know how being tech savvy is important at every age!) seems like an insane idea. I have to give myself credit because when I started writing in a journal, I had no idea that a company would be born. My journaling was nothing more than a new hobby.

“Ten years later, I understand that writing in a journal, in an authentic voice, opens one’s mind to a world of self-knowledge and growth. This is the first lesson I want to leave in your head.” — Honey Good

The Story

I was in my sixties and bored with my busyness. I was looking for a new interest to light up my life. By chance, though nothing happens by accident, I started keeping a journal. It was that simple.

I believe that everything in life happens because of an inner need. In other words, nothing is accidental. From the time I was a child, my life was filled with fullness. I was always busy learning and doing because I was curious, optimistic, and loved a challenge. Over time, I learned to bloom where planted, no matter what life threw at me! I never said no. Looking back on my busyness, I can say to myself with a smile, “Each new experience created a new vision for my tomorrow.”

The journal started out as my private thoughts. Today, my Journal of authentic stories on many topics speaks to 250,000 women over the age of 50. How did that happen?

The Stranger

Honey Good 10 year anniversary

Cheers to you, darlings!

I am grateful to a stranger who took the time to advise me on how to move into a new passage of my life after 60. She was an author and a writer. She advised me to keep a private journal for three months, saying, “You will find your voice.” Darlings, I love drama, and her words hit me where I needed to be hit—in my heart. That day, I recall driving home singing, “I will find my voice!”

I believe, as you know, in serendipity, that nothing happens by accident. I followed the writer’s advice, and I did find my voice. My desire to follow her guidance of daily journaling for three months and never missing a day opened up a new world.  So, I set a goal for myself, I climbed the stairs, and I did it! My private thoughts became my friend as well as my critic. The daily ritual became very therapeutic. I must add, I allowed myself to show my vulnerabilities. I was authentic. Ten years later, I understand that writing in a journal, in an authentic voice, opens one’s mind to a world of self-knowledge and growth. This is the first lesson I want to leave in your head.

The Second Lesson

The second lesson I want to leave in your head is realizing you can learn something new, even when it’s difficult, outside your comfort zone after the age of fifty. I did it after the age of 60! This happens through desire, consistency, optimism, and living your life without fears. Fear is a killer. Your age is just a number. It’s on your side. You are wiser! Remember, it’s never too late to fill your cup.

Back to My Story

10 year anniversary Honey Good

Here’s to 10 more!

After I completed three months of journaling, my closest friend, Gail, who read my stories, advised me to share them with women our age. She said, “You should put your stories on the Internet. Women will relate to them.” Truth be told, I was shocked and said, “The Internet! I don’t know anything about the Internet.” Nevertheless, curiosity, optimism, and the love of a challenge got the best of me, and my journaling went from hobby mode into business mode. I became excited about the idea of giving back.


In my opinion, daily journaling looks and feels like a labyrinth. You don’t know how to start, and you don’t know the finish. Remember, journaling begins as a maze of tangled thoughts that eventually lead the writer to her answer. When you live into that answer, it’s an ‘ah-ha’ moment of jubilation because journaling your intimate thoughts takes you into the realm of personal well-being and authenticity.

How Journaling Fills My Cup

I no longer moan about a situation for months. I do something about it. 

Simply put, it’s changed my life. Journaling:

  • Checks in with my consciousness
  • Nurtures my creativity 
  • Nurtures my preferences
  • Clears my mind
  • Opens one’s private thoughts
  • Is full of emotional surprises
  • Calms a restless spirit
  • Is a self-nurturing ritual
  • Opens my eyes to what I love, not what I hear, read, or what is trending 

The greatest gift a woman can achieve through journaling is the understanding of her true authenticity.

Age Is Just a Number

Honey Good sitting on piano with a bottle of champagne celebrating Honey Good's 10 year anniversary

Happy 10 year anniversary to us at Honey Good! I’ve loved spending these years with you!

I realized I could learn something new, even when it’s difficult, after the age of 60. I was wiser in my 60s than in my 40s and 50s. So are you! The workings of the internet were foreign to me. I had to push myself outside of my comfort zone to learn, and, oh my, how many times I cried out of frustration and fell on my face in failure. I can’t count. But a voice inside said, “Pick yourself up and start all over again. You can’t give up!” Ten years later, I am a worldly woman in so many areas because of my tenacity, curiosity, optimism, and desire to learn. Fear stops growth.

On an Emotional Note — My Gratitude Journal

Journaling has opened the windows of my world. After five years of daily authentic writing, I woke up to the realization that I had been my own shrink! My writings clarified my growing-up years, the importance of my Jewish heritage, feelings about my parents and wonderful relatives; grandparents, aunts and uncles, and cousins, and their positive impact they had on a young girl growing up. 

I analyzed my first marriage, my relationship with my children, becoming a mother-in-law and grandmother in a blended family, my downturns, my poor choices, my bouts with Cancer, my disappointments from friends and family, widowhood, the deaths of my parents and our beloved pooch, Orchid.

My life, like yours, had high hills and sorrowful valleys. But one thing is certain: I am a grateful woman because my authentic journaling has taught me lessons. I have learned to turn denial into acceptance, chaos into order, and, most importantly, confusion into clarity. 

I love life with all its pitfalls because I can see clearer now. The past ten years of my life have been a transformative process. Turning the hobby of journaling into a company in my sixties, Honey Good, has been an uphill exploration of all areas and senses of life. It has been a joy. To all of you, I am grateful to have you in my life. I am wiser. I am a woman! Hear my roar! Amen.

October 15, 2023

Passages After 50

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  1. Sandrala says:

    Thanks, Honey …. I am going to get back to my journaling. My life was so much better when I was writng my 3 pages per morning as the book, The Artist’s Way” by Julia Cameron recommends.

  2. Dawn says:

    Thank you for your rich tapestry on life over the last few years i have really enjoyed your zest for life through writting All the best for the future Dawn Foster

  3. Audrey A. Piazza says:

    Good Morning Honey,
    I am grateful, too. Celebrating on October 22 this year, I will be 91 years old. Please know, YOU have added so much to my life–in many ways. . . Thank you. Cheers to you and your adoring husband.

    • Susan Good says:

      Cheers to you Audrey and a sincere thank you for your lovely compliment.I am very glad you are with me. I am sure at 91 your cup runneth over with ‘wisdom.’ Any advice for me? Warmly and in friendship, Honey

  4. Ann L. Call says:

    Thank you for all you do to bring joy and encouragement to others. I am grateful for you and for this precious time in our lives. Yes, I would love to get your “insights” by the most direct means. Again, thank you!

    • Susan Good says:

      Thank you, Ann. The most direct means is to sign up for my daily newsletter on Honeygood.com I welcome you with my open arms. Warmly, Honey

  5. Janne Bradley says:

    Oh Honey you always inspire me. As you know I have followed your writings for many years. Lately I have not been journaling and running around with little time to myself looking after my 91 year old father who cannot do anything anymore (his body has given up but his brain is still so sharp) I get him to research things for me anything so he feels like he is helping me while I clean up after to cleaner he employed, get his shopping, does appts etc. not that I mind but that is a long story. And then my husband got a virus that attacked the vestibular nerve in the brain that has affected his balance and ability to do a lot of his normal activities which he finds very difficult. And the list goes on but what I am getting at is I actually gave myself time this morning to read your story here and as you have for many years you encourage me to get back to life and restart my journaling and activities I love and start learning again. With all my heart I thank you for your courage and passing some on to me again. With very fond regards
    Janne Bradley

    • Susan Good says:

      Oh Janne, you are so dear. I am sorry for your troubles. I have mine, too so I can relate to yours. We have kindness of heart and feel responsible for those we love who need us. It takes away all of our time and this is difficult as there are only so many hours in a day.I am trying to make a schedule that will allow me some alone time ‘to just be’ and not worry or feel rushes when I am going something for myself. As a matter of fact I am doing it today! I miss our ZOOMS together. And, when I see your name I am always happy. Take care of yourself and I will try and do the same for myself. A deal? Love, Honey

    • Susan Good says:

      Maybe you can join my on my trip to the National Parks of America next September. What a time we can have together. Hopefully, your hubby will improve and you can have your daughter help with your day. Think about it. I know you love America. I still have not visited your country!!!! xo

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