There are even more accounts out there for inspiration, especially among women over 40 and 50.

If you’re looking for instagram accounts to follow, this article will introduce you to some of the most inspiring women and communities on the platform.

Today’s style story is really an education about trends and technology for the 50+ woman, specifically “older Instagram”.

Forget being a wallflower – it’s time to step into the spotlight and celebrate your razzle dazzle self after 50. And guess what? There’s a whole world of inspiration waiting for you on this popular platform (yes, even for us!). When it comes to “older Instagram,” you just have to know where to look and you’ll find yourself surrounded by women of inspiration

And, yes, I’m saying it – Instagram isn’t just for the younger generation and influencers. The minimum age to join Instagram is 13, but people of all ages use the platform to connect and share. It’s a vibrant hub where incredible women over 50 are shaking things up, sharing their stories, and inspiring each other to live life to the fullest. The rise of social media has allowed older women to showcase their fashion sense and lifestyle, countering ageism in the fashion industry.

So, supress your skepticism and get ready for a world of energy, style, and sisterhood waiting for you on the other side of “follow.”

Incase you are not familiar, Instagram is a social network driven largely by posts—images, videos, Stories, and more—an instant gratification kind of place to keep in touch with friends, loved ones, and trends. It is very fashion and lifestyle driven! You’ll find inspiration on travel style, beachy beauty, cocktail dresses and parties, and beyond. Not to mention travel tips and video blogs and lifestyle content and even recipes.

Instagram is a dynamic platform, so you can always find something new that was recently posted by your favorite accounts. Women over 50 are increasingly becoming influential on Instagram, showcasing their unique styles and stories.

If you’re feeling lonely (like many women over 50) you may find your perfect community on Instagram. It’s also a great place to keep in touch with your children and especially the Grands. Ask them and I bet your Grands will say to you, “Yes, of course, I have an Instagram account!” Many women over 50 on Instagram are seen as role models for younger generations, showing that style and confidence can flourish at any age.

Many women over 50 on Instagram have amassed large numbers of Instagram followers, demonstrating their impact on the fashion industry and their ability to inspire others.

Introduction to Vibrant After 50

There’s a certain magic that comes with embracing life after 50—a blend of wisdom, confidence, and a renewed sense of adventure. In today’s world, women over 50 are proving that age is just a number, and there’s no age limit when it comes to expressing your personal style or finding fashion inspiration. Thanks to Instagram, it’s easier than ever to connect with a global community of chic, confident women who are redefining what it means to age gracefully.

Icons like Iris Apfel, with her bold accessories and fearless approach to fashion, and Lyn Slater, the “Accidental Icon” known for her modern, elegant looks, have shown us that style doesn’t fade with time—it evolves. These fashion icons inspire women everywhere to feel confident, embrace their individuality, and celebrate their own unique elegance. Whether you’re drawn to classic sophistication or love experimenting with new trends, Instagram is filled with women over 50 who are living life with style, grace, and unapologetic confidence.

So, if you’re searching for a daily dose of inspiration, look no further than the vibrant community of women on Instagram who are proving that fashion, confidence, and elegance are truly timeless. Let their stories encourage you to step out, feel confident, and show the world that style has no expiration date.

Becoming Visible After 50

And while Instagram is largely the domain of the young, more than a few stylish women after 50, like myself, have taken to Instagram to see and to be seen. Many women create their own space and content on the platform, expressing themselves and sharing their unique perspectives. Part of my mission in staying vital is reminding the world that life after 50 is fabulous and that women after 50 are fashionable and beautiful. Gen X women are leading this movement, challenging age-related stereotypes and showing that confidence and style have no age limit.

Of course, we are also wise and full of life’s lessons, I am not downplaying that, but the world has always accepted women of a certain age as wise. I am interested in the world seeing us as more than that because I see me as more than that, and I see you as more than that. We are visible! I personally feel very visible on Instagram, especially when I interact with other women with verve over 50. Each she’s got her own story, confidence, and style journey—showcasing how unique and inspiring these women truly are. If you want to connect or share your thoughts, feel free to comment on my posts. Find me there: @iamhoneygood

Meet some of the amazing 50 plus people I have connected with on Instagram. I think you will be inspired by their Instagram profiles as I have…

Southern California Inspired Fashion

If you’re dreaming of a wardrobe that’s equal parts laid-back and effortlessly chic, look no further than Southern California inspired fashion. This style is all about embracing the sun-drenched, easygoing vibe of the West Coast—think oversized graphic sweatshirts paired with loose denim, breezy snakeskin blouses, and a palette of chic neutrals that transition seamlessly from day to night. It’s a look that’s both modern and timeless, perfect for women over 50 who want to feel comfortable, confident, and stylish without sacrificing elegance.

Southern California inspired fashion is a treasure trove of trendy pieces that can be mixed and matched to create endless outfit ideas. Whether you’re strolling along the beach, meeting friends for brunch, or simply enjoying a casual day out, this style encourages you to express your personal flair while staying true to your roots. The beauty of this look is its versatility—layer a classic oversized sweatshirt over leather shorts for a touch of edge, or keep it simple with a pair of loose denim and a crisp white tee for a timeless, casual ensemble.

For women seeking fashion inspiration that feels fresh yet ageless, Southern California style is a great source of ideas. It’s about living life with a positive outlook, embracing comfort, and always adding a hint of chic to your everyday wardrobe. So, why not infuse a little West Coast cool into your closet and let your style shine, no matter your age?

Here’s Who to Follow on “Older” Instagram

The following accounts are featured for their inspiring content. Each account is a great example of how women over 50 are thriving on Instagram. Many of these accounts are run by lifestyle content creators who share inspiring outfits, fashion tips, beauty advice, and glimpses into their daily lives.

In no particular order, here’s who you should follow.

For even more inspiration, check out related accounts or resources.

Catherine Grace O’Connell aka @CatherineGraceO

Catherine is a firebrand on a mission to redefine aging. This self-proclaimed “MODlifter” (goodbye midlife, hello MODlife!) throws out the outdated script and embraces a vibrant, “ageless state of mind” for women over 40.

With over 30 years of experience in natural wellness, Catherine empowers women to tap into their inner beauty, confidence, and creativity – no matter the age on their birth certificate. Her story of overcoming personal challenges and finding newfound purpose after her mid-50s resonates with a generation ready to rewrite the narrative around PRO-aging. She’s achieved recognition for her unique approach to inspiring women, and her Instagram is known for quality content that truly resonates with her audience. Through Instagram, Catherine inspires women to embrace the “ageless state of mind,” believing that true beauty and empowerment stem from within. Her positive outlook shines through her posts, uplifting and motivating others to live confidently.

But it’s not just about the aesthetics – Catherine created a supportive community where women over 50 can connect, share experiences, and celebrate each other’s journeys. Her photography style captures the essence of joy and confidence, enhancing the appeal of her posts. At times it is hard to leave negativity behind, but @CatherineGraceO helps to show off the joy and confidence that comes with being a Fierce 50! Hit follow @CatherineGraceO and watch your midlife transformation begin!

Susan Blakey aka @Susan_UneFemme

Forget age restrictions and outdated trends – Susan Blakey is all about embracing your unique style and rocking it with confidence. Her Instagram page is curated especially for women over 50 and features a variety of content, from outfit inspiration to travel tips. Her feeds are a source of daily inspiration, filled with chic looks that are both ageless and effortless.

Whether you’re looking for tips on finding your perfect color palette, mastering travel wardrobe essentials, or simply searching for a dose of daily style inspo, Susan is your gal. Her friendly and approachable style makes you feel like you’ve found a new friend, offering personalized advice and fashion wisdom.

But it’s not just about the clothes – Susan’s page features engaging elements like behind-the-scenes glimpses and thematic collections, fostering a supportive community where women over 50 can connect, share outfit ideas, and celebrate each other’s confidence. So ditch the fashion faux pas fears and get ready to discover your inner style icon! Follow Susan and watch your wardrobe (and your confidence!) transform. Follow @Susan_UneFemme here

Maz aka @MazLifestyle

No frumpy stereotypes here! Maz (@MazLifestyle) is here to prove that style, confidence, and a funny sense of humor have no age limit. This Aussie firecracker, a 60+ mum and Nan living in the heart of the Outback, often features her family in her content, showing how important they are in her life while empowering women to navigate midlife with grace.

Her Instagram is a fun and engaging haven for ladies over 60, filled with tips on rocking your own unique style, embracing life’s adventures down under, and, of course, generous doses of laughter that inspire or entertain every single time. Maz’s posts also offer a glimpse into people’s lives, making her content relatable and authentic.

So, if you’re ready to inject some Aussie spirit and midlife magic into your feed, Maz is your gal!

Shauna Grow aka @ChicOver50

Shauna Grow, the mastermind behind @chicover50, is here to ignite your confidence and inspire fabulous style choices. Shauna isn’t just about rocking looks that flatter your figure, she’s about embracing life’s adventures with open arms. Her feed is a vibrant tapestry of travelogues, outfit inspiration that goes beyond the usual, home decor inspiration for a polished ambiance, and travel tips to make your next getaway unforgettable.

Whether she’s soaking up the Aegean breeze in Greece or snorkeling with tropical fish in Cozumel, Shauna captures the world’s wonders with photography that rivals National Geographic, proving that age is just a number when it comes to living life to the fullest in style. She also shares practical fitness tips, making her content a well-rounded source for wellness and fashion.

Ditch the style rut and follow Shauna Grow aka ChicOver50 for a daily dose of wanderlust, fashion inspo, home decor ideas, and the know-how to feel confident and fabulous on your next adventure!

Sandra Wise aka @Wise.Woman.Aging

Sandra Wise, the woman behind @wise.woman.aging, isn’t afraid to age gracefully on her own terms. Her Instagram is a haven for those who see beauty in the journey of getting older. Forget hiding wrinkles and fighting the inevitable – Sandra embraces it all, from rocking comfy clothes to sporting bold statement scarves.

Sandra’s account is a great source of wisdom and style tips, offering inspiration for anyone navigating the aging process. Her photos capture authentic moments, showcasing her unique style and the confidence that comes with embracing every stage of life. If you enjoy culinary content, you’ll also find food posts that highlight her love for nourishing meals and creative presentation.

But @wise.woman.aging is more than just fashion inspiration. Sandra delves into the deeper aspects of aging, prompting reflection on life’s meaning and societal perceptions. She encourages followers to look beyond appearances, both literally and figuratively, and discover the unexpected beauty that lies beneath the surface.

For even more inspiration, be sure to visit her site for additional stories and resources. So, if you’re looking for a dose of wisdom, style tips for the soul, and a reminder that aging is a beautiful adventure, @wise.woman.aging is a must-follow

Lisa Hall aka @MadameHall

Forget mass-produced trends, darlings! The MadameHall Instagram page offers a unique perspective on fashion, showcasing exquisite handmade clothing crafted from luxurious Indian textiles and intricate embroidery. Her designs often incorporate vintage elements, blending timeless style with modern trends.

Lisa Hall, the creative force behind the brand, transforms these fabrics into wearable works of art, often drawing inspiration from pop culture trends to keep her designs fresh and relevant. Her approach to fashion is unapologetically edgy, emphasizing bold and individualistic choices that set her apart. Her posts regularly receive hundreds of thousands of likes and engagement, reflecting her strong influence and popularity. Hit follow and discover a world of slow fashion made with love, designed to empower you to express your unique individuality.

Lorraine C. Ladish aka @LorraineCLadish

Lorraine C. Ladish, a vibrant Hispanic content creator based in Sarasota, Florida, defies expectations at 60. This bilingual firecracker (Spanish and English) is passionate about inspiring others to embrace life after 50.

A former fitness instructor and now certified yoga instructor and Reiki Master, Lorraine’s journey includes overcoming an eating disorder and reinventing her career after becoming a single mom. She created her online content creation business, Viva Fifty Media, to inspire others, sharing her love of yoga, health, style, travel, and all things life throws her way. Recognized in her own right for her significant contributions to the online content creation space, Lorraine’s Instagram page is a hub for inspiration, featuring ecommerce facts, motivational quotes, and success stories. Be inspired, follow Lorraine!

Engage with Lorraine in the comment section below—share your thoughts, experiences, or let us know how her story inspires you!

Susan “Honey” Good – @IamHoneyGood

 

I’m wrapping things up with a (not so) shameless plug for my own Instagram account. My account features exclusive content, including high-quality content such as photography, tips, and trends that you won’t find on the blog, so be sure to follow me there. You’ll find a dose of travel, inspiration, and I love to share unique styling tips!

Building a Community

One of the most rewarding aspects of joining Instagram as a woman over 50 is discovering a vibrant, supportive community that celebrates both the extraordinary and the beautifully ordinary moments of life. Sharing glimpses of our interesting but ordinary lives—whether it’s a favorite outfit, a new recipe, or a candid moment with friends—helps us connect with others who understand and appreciate our journey.

Instagram is more than just a platform for fashion influencers and style icons; it’s a space where inspiring women and lifestyle content creators come together to empower each other. By following accounts that resonate with your interests and values, you’ll find inspiration, encouragement, and a sense of belonging. These connections can turn into genuine friendships, offering daily tips, positive outlooks, and a reminder that we’re all in this together.

Building a community on Instagram means celebrating each other’s successes, sharing wisdom, and lifting each other up. Whether you’re looking for advice, motivation, or simply a place to share your story, the Instagram feed is a welcoming space for older women to find inspiration and feel empowered. So don’t be shy—reach out, comment, and join the conversation. You’ll be amazed at how much richer life becomes when you’re part of a community that truly gets you.

Educational and Enriching Instagram Accounts for Women Over 50

Instagram isn’t just a place for pretty pictures—it’s a treasure trove of educational and enriching content, especially for women over 50 who are eager to keep learning, growing, and thriving. The best Instagram accounts in this space provide inspiration for every aspect of life, from mastering a new style to embracing a healthier lifestyle or simply finding a daily dose of motivation. Many of these accounts are run by women who have become fashion icons, celebrated for their timeless style and even featured in publications like Vogue.

Whether you’re interested in the latest fashion trends, want to discover new health tips, or are searching for lifestyle content that speaks to your unique journey, there’s an Instagram account out there ready to provide inspiration. Many of these accounts are run by women who have walked the same path, sharing their wisdom, style, and life lessons with a sense of authenticity and joy. Photographer Ari Seth Cohen, for example, documents the style of older women and has helped bring attention to their unique fashion sense.

Following these enriching Instagram pages can help you stay connected to a vibrant community of like-minded women, all supporting each other as they navigate this exciting stage of life. You’ll find everything from style tips and fashion advice to wellness routines and uplifting stories that remind you just how much there is to celebrate at any age. Some accounts are run by creative directors, former editors, or even Barcelona-based designers, each bringing their own flair to the platform. Jenna Lyons, a creative director and former cast member of Real Housewives of New York City, is a great example of a stylish woman over 50 influencing Instagram. Baddie Winkle, whose unapologetically edgy style and playful catchphrases like ‘yo man’ have attracted attention from celebrities like Miley Cyrus, also stands out as a bold inspiration.

So, if you’re looking to add more inspiration, knowledge, and positivity to your Instagram feed, don’t hesitate to explore these educational accounts. These women are not only inspiring their peers but also young people, showing that style and confidence are ageless. They’re a wonderful way to enhance your sense of style, boost your health, and enrich your life—one post at a time.

Conclusion

As you explore the world of Instagram, remember that there’s no age limit to living life with style, confidence, and joy. The inspiring women and favorite accounts featured here are just the beginning—there’s a whole community waiting to welcome you, share ideas, and help you redefine aging on your own terms. Whether you’re seeking fashion inspiration, lifestyle tips, or simply a daily boost of confidence, Instagram is a great source for connecting with like-minded women over 50 who are living life to the fullest.

So go ahead—follow, engage, and let your own light shine. You’ll find that the more you connect, the more empowered and inspired you’ll feel. And don’t forget to share your favorite accounts and experiences in the comments below. Together, we can continue to build a community that celebrates elegance, chic style, and the timeless beauty of women at every age.

Are you on Instagram? Who are Your Favorite 50+ Instagrammers? Do tell and let’s chat in the comments!