My goal is to help you create a lifestyle of positivity and possibility. I am smiling!

– Warmly, Honey

6 Little Known But Fantastic Makeup Products for Women 50+

Professional makeup artist Elise Marquam-Jahns shares beauty tips to help women over 50+ feel more vibrant and beautiful. Today she shares her most recent YouTube video explaining 6 little known makeup products that you may want to add to your beauty routine. Enjoy, Darlings! 

6 Little Known But Fantastic Makeup Products for Women 50+



I imagine most of you have experienced that wonderful sense of excitement—and anticipation—when you’ve found just the right gift for someone… and couldn’t wait to see the smile of delight on that person’s face as the gift was unwrapped. 

I remember finding that one special gift for my oldest daughter one October afternoon four years ago as I was browsing through an online catalog. She lives in a very cold climate and there’s nothing she loves more than sitting stretched out on the dock by her family’s lake cabin in the summer soaking in every bit of warmth. 

All of a sudden my eyes hit upon something in the catalog I’d never seen before: fleece-lined tights. (Mind you, the perfect gift doesn’t have to be expensive—and this one certainly wasn’t—but it did check off all the boxes of something that would definitely evoke a huge smile). And it did!

Finding just the right makeup product can be almost as satisfying—especially when you realize that there are hundreds of makeup brands and that number is growing exponentially each year!—and each brand has literally hundreds of products. Walking down the aisle of your local Sephora or Ulta store can not only sometimes feel intimidating but can often also feel overwhelming.

So I’m excited to share with you today some of my “go-to” really good (but not very well known) makeup products that I feel work especially well for those of us 50+.

Be sure to check out Elise’s new YouTube channel which specifically focuses on makeup tips, techniques, and product reviews for those of us women 50+.  And don’t forget to subscribe!

Revlon Colorstay Lipliners

Lip liners are one of those makeup products where it’s absolutely not necessary to spend a lot of money to get a good product. A classic that’s been around forever is Revlon’s Colorstay Lipliner product. Why these, you ask? Well, they last a very long time, glide on easily and are long-wearing. The only drawback is that the color selection is somewhat limited. I’ve seen prices ranging from $3.84 – $9.99 depending on the store—a really good deal!

Elf Lip Lock Crayon

Even if we haven’t smoked, some of us end up with some of those pesky vertical lines around our mouth which invite lipstick feathering. If you deal with this challenge, this product works wonders to keep your lipstick from budging or traveling.

Higher-end versions of this type of product usually cost $20 or more whereas this little workhorse costs an astonishing $3.00 and does just as good a job. I have yet to see this product in any brick and mortar store, but maybe you’ll have more luck. When I order from the website, I often choose to get multiples.

One tip: sometimes the white color of this product can show up, well, white around your lips. A good trick is to apply a bit of concealer around your lips first, apply the lip lock and then gently blend them together.

Note: This product was on sale on the Elf website at the time this article was written. Hopefully, this doesn’t mean it’s going to be discontinued!

Essence I Love Stage Eyeshadow Base

Though Urban Decay’s Eyeshadow Primer Potion in “Eden” is my all-time cult classic favorite, this little guy is truly a close second. If you have any discoloration on your eyelids or just want to ensure that your eye shadow doesn’t smudge or crease, this is a must-have. And it weighs in at just $3.49. How can you go wrong? 

Tip: If you want to create absolutely bullet-proof crease prevention—and help your eye shadow absolutely glide on effortlessly, brush on a small amount of translucent powder across your eyelids after applying this eye shadow base—just make sure to let the eye shadow base dry first.  (But do be aware that you get the greatest amount of color payoff from an eye shadow product by applying it directly on top of an eye shadow primer without any translucent powder).

Clinique Bottom Lash Mascara

It’s an absolute mystery to me why few other brands seem to have this type of product since it works a little bit of magic on your bottom lashes. If you’ve ever applied mascara to your bottom lashes and ended up looking like a raccoon because it came off or smeared, this little guy is a game-changer.

The secret is the itsy-bitsy brush which lets you easily access those bottom lashes and easily dot on some color. It also works great for those inner corner upper lashes as well. My only complaint is that they discontinued the brown color and it now only comes in black.

RCMA Cream Blush

Cream blush provides a seamless beautiful look and works extremely well on more mature skin. However, finding a really creamy blush that glides on easily can sometimes be a challenge—especially since many cream blushes come housed in a stick applicator. And applying a stick blush directly to our cheeks can sometimes be a recipe for blush overload. But these cream blushes from RCMA (Research Council of Makeup Artists) glide on smoothly and easily and come in an assortment of shades from light pink to deeper mauvey pink to varying shades of coral. It can be purchased in a palette of 5 colors ($30) from the Camera Ready Cosmetics site or each color can be purchased individually for $12.00.

Laura Geller Baked Highlighter Duo (French Vanilla/Portofino)

This may just be the greatest multi-tasking product in my entire makeup kit. I use the matte “French Vanilla” shade (which takes up half of the compact) as eye shadow, eye inner corner highlight, highlight below the arch of the eyebrow and as a thin line of highlight right under the lower eyelashes. And the “Portofino” shade has a beautiful glow and works beautifully as a highlighter on the upper cheekbone area, above the Cupid’s Bow on the lips and above the arch of each eyebrow.

It’s a “cream to powder” formula so it glides on smoothly over any liquid or cream foundation. Though it originally sold for $43 at Ulta and on Laura Geller’s website, it’s now on sale for $24.00 on her website. I recently ordered another since I’m concerned that the sale price may mean that this product is being discontinued.

What are some of your favorite little-known beauty products? 


Elise Marquam-Jahns is a professional, working makeup-artist who is passionate about helping women 50+ get their glow back.  In addition to her work as a makeup artist for a major cosmetics line, she founded Boomer and Beyond Beauty and will soon launch her “Boomer and Beyond Beauty with Elise” YouTube channel for women 50+.  Elise is also an author and speaker and hosts Normandale Community College’s monthly Learning Well Edge Talk Radio show where she interviews experts in the field of health and wellness.



If you enjoyed this article, please subscribe. You will get each daily story delivered straight to your inbox.


  1. Thank you for the informative video. I just purchased the ELF Lip Lock Crayon on the ELF website a minute ago for $1.20. Get it before it’s gone.

Leave a Reply

Your email address will not be published.