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As a woman who has lived through many passages and learned through my larger than life experiences (positive and negative), I’ve discovered how to take a big empowering bite out of life.

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What Makes Women Feel Invisible After 50?

What Makes Women Feel Invisible After 50?

Society says that 50 is the new 40, 60 is the new 50, and 70 is the new 60. That statement should give us the confidence to continue to embrace our opportunities. I feel we should continue to explore possibilities, celebrate new discoveries and try and remove the word “decline” from our vocabulary. In other words, dear readers of mine, own your age and design your life so that you do not feel invisible.

Unfortunately, as we age, many of us have not figured out a solution to what can become a serious problem…How do we continue to “feel” visible after a certain age? Because the truth is, 50 is 50, 60 is 60, and 70 is 70.

“I Feel Invisible”

I have girlfriends who continue to excel to new heights. A past mayor and judge, a woman who runs a women’s group on current events, grandmothers, wives, and moms who dote on their families, friends who take courses in language, help the sick and the poor with their dedicated time and own businesses.

And yet, I hear several of my accomplished friends tell me, “I feel invisible.” When I heard this the first time, I was shocked. The word invisible was not in my vocabulary. Listening to them exchange their views, I thought to myself, “My only connection to the word invisible, is Casper the Ghost.”

The word invisible means we’re unable to feel seen. That these women felt invisible was a shocking revelation and hit me square in the face. I pondered on the word “invisible” for a few weeks.


I would walk into the shoe department and wonder for the first time in my life, “Will the salesperson approach me or the younger woman?”

I would walk into a restaurant with my husband, Sheldon Good, and ask myself, “Do I feel invisible?” Then I would answer to myself, “No!” Or, I would sit with couples or girlfriends and ask myself, “Do they see me as an invisible woman?” I answered, “No.” And, there is a reason for my positive answers that may come across to you as bragging, which I am not trying to do. In reality, the answers have to do with my ability to build a life for myself.

Days and weeks went by and I became crazed over the word invisible, finally approaching one of my girlfriends. I mentioned to her, “I think I might want to put together a group of our friends and discuss aging. Our friends need to talk to one another. What do you think?” She liked the idea. And I did put together a group. And we talked. And I learned. This is what I discovered…

What I Learned About Aging From My Friends

There are several explanations why women begin to “feel invisible” as they age.

Their children have left the nest and have families of their own, retirement age has approached and they no longer feel relevant, they have older husbands, they are now widowed or divorced, they don’t have a circle of female friends to share their story and the list goes on.

And then there is that blinding universal reason… women feel invisible because they are aging. They no longer “look young.” They realize that they are no longer noticed as they walk down the street or enter a restaurant where beautiful younger women strut their stuff. They realize when they are alone in a fitting room the mirror can’t hide the change in their bodies. Aging is hard…if you allow it to be.

It has been several since the word invisible entered my thoughts; all because of a conversation. I am glad it did because it opened my mind to the positive word that I am now focused on…VISIBLE. It made me ask myself, “What is next?” The answer: “The continuous pursuit of inner happiness.”

In my mind, age does not equal decline. It offers opportunity. Children are married and settled, grandchildren are progressing in their own lives, many women are retired and have time to smell the roses, many have reached financial freedom, and most are mentally and physically healthy.

Time Is On Your Side

You have TIME, dear readers of mine, to design the rest of your life. This takes courage. Don’t resist it. Don’t fear it. Go out there and do it because I can promise you from my personal experiences, that you will throw out the word invisible and replace it with the word visible. You want to live a lifestyle after 50 that is relevant to your changing world. You want to transition into something that gives you joy. All you have to do is…open the door.

If you do this, you will walk down every street knowing that you are beautiful because you are proud of who you are. You will recognize that your older body is different and you will be glad it is healthy. You will walk into a restaurant like you own it and thank God you have the opportunity to live your next several years as a relevant woman.

The ball is in your court, darling. I am smiling.

Do you feel visible or invisible? I want to hear — and connect with you — about your thoughts on this topic! You can share your thoughts in the comments section below. 

Warmly, Honey

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August 31, 2021


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  1. Mary Townsend says:

    My husband passed recently and I can’t help but believe all our friendships were because of him. Even our daughters worshiped him. All of this makes me feel invisible and irrelevant. I feel very old at 69 and feel no one notices me.

    • Susan "Honey" Good says:

      I am so sorry you lost your husband. I don’t want you to lose yourself. The first step is to acknowledge your feelings and you have. The next step is to grab a piece of paper, make two columns: The first column: ‘Why’ I feel invisible and irrelevant. The second column: What are my strengths and what are my interests. Send them to me ( if you want this private, write to me at honey@www.honeygood.com) and I will try and help you find your way to feeling relevant and visible.Warmly, Honey

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