Helping Families Make Memories – Looie Mattioli of Pocono Raceway

May 6, 2019 Published by
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This post is sponsored by Marilouise “Looie” Mattioli, the Chairman of the Board of Pocono Raceway in Long Pond, Pennsylvania. She’s a successful businessperson who emphasizes the importance of family memories through the Raceway’s programs in addition to her philanthropic efforts with educational and community foundations. 

How Did I End Up Here?

After many of life’s twist and turns, Looie Mattioli is the Chairman of the Board of Pocono Raceway. As she looks back on her life she keeps asking, “How the heck did I get here?”

Looie Mattioli, a proud mother of three and grandmother of five, learned very early on in her career that she was unemployable. After college, she would get a great job where she would remain for a few weeks, but quickly became frustrated and disillusioned by her managers and bosses. Consequently, she would go to lunch and never return–“not something I’m proud of!” she says.

Looie knew that she had to work for herself, which is why she believed she was ‘unemployable. “At least when I fail, I have no one to blame but myself.” Slowly, learning as she went, she started one business at a time.

Looie with her five grandchildren

Family History

Looie never desired to participate in the family businesses, having had to work in them as a kid and because she believed she had to make it on her own. “My father was a dentist and my mother was a podiatrist in Philadelphia. When I was about 10 years old, my father started investing in businesses (that he ran in addition to his dental practice). By a quick turn of fate, he invested in Pocono Raceway. After a few years, he was not happy with how things had progressed and took over the business. He had never been to a car track. No clue on how to run one, but that didn’t stop him.”

Her father “Doc” and her mother came from very humble beginnings. Doc was determined to provide for his family. No excuses. The Raceway was a tough deal but with the confidence and mentorship of the France family, he persevered.

Spurred By Special Projects

About 25 years ago, her father started with what she references as the Italian guilt saying, “before I die, it would be nice if people in the business knew I had another daughter! So, I would drive the 2 hours from my “real life” (couldn’t take the “guilt” thing) to do special projects for him. The more I learned from these projects and the business, the more ticked off I became about things that were not being done right. It’s not that I knew anything about a racetrack but having a few of my own businesses under my belt, many of the moving parts are the same with just a different product or service. And slowly but surely, he sucked me into the business. It took me a few years to realize he played me like a fiddle.”

“Doc” with his wife, Rose

Knowing the passion and struggle of starting her own business, Looie made it her goal to support her father in his mission, to accomplish what he wanted to accomplish, to build on his legacy continuing what he saw for his grandchildren and now great-grandchildren. “Doc called me his AA – Agitator and Aggravator to do his bidding.” Now in the third generation and working towards the fourth, the children and grandchildren had been tasked with “making chickens” meaning developing other business endeavors to add to his legacy versus sucking the life out of this one. And she proudly states that they have risen to
the task. “Family businesses are a very tough haul. There is always someone who is not happy with me, daily.”

Keeping Things Honest

As a grandmother, my mission is to transmit the spirit, strength, and fortitude of her parents to their great-grandchildren. To persevere; that you only fail if you don’t try again; that no one’s opinion of you counts except the one in the mirror. “I’m blunt with them; they know if they ask me something, my response is going to be unfiltered. They may not like the answer but there’s no sugar-coating life especially considering four of them are girls.”

“My maternal great-grandmother died when my grandmother was 10 and my grandmother, Louise, raised 7 children. Through the years, when things seemed overwhelming, I would look in that mirror and tell myself to suck it up because your Nana really had it tough. I realized she shared the same strengths of my parents and a strong spirituality that I wanted to duplicate.”

Making Family Memories

Pocono Raceway has been a family affair for fans. It is important for families to build memories with their children and grandchildren that will last forever. The Raceway has incorporated special programs and offers for them. This year they implemented four kids free with a paying adult. “It’s a fantastic opportunity for families considering that one can purchase a ticket for $45 and bring up to four kids. Can’t get better than that!”

Looie with her five grandkids at the Raceway: Mackenzie, Madison, Payton, Kennedy and baby Frankie

Looie’s son Brandon (second from the right) and his beautiful family

From left to right, Looie’s son Nick with his wife Brandy, Looie, daughter Ashley with husband Frankie and grandchildren Payton, Kennedy and baby Frankie

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