LIVE WITH MOXIE.
Our mission is to impart wisdom to help women become more GRAND in all aspects of her life- relationships with herself, friends, family, and the world around her.
DEFINING WHAT IT MEANS
TO BE A GRANDWOMAN
EDITORIAL PILLARS
In 2020 we aim to empower visibility in women over 50, inspire them to be GRAND, and combat senior loneliness by encouraging connection – across a multitude of generations.
FEBRUARY:
LOVE & CONNECTION
Resilience through love, lust and loss.
MARCH:
MONTH OF MOXIE
Making your own luck. That’s what a moxie girl does.
APRIL:
OUT WITH THE OLD…
It’s time for spring cleaning. How to make room for the best new you.
MAY:
TIME TO BLOOM!
You’ve planted the seeds, now it’s time to show the world the GRANDwoman that you are.
A GRANDWOMAN WITH A GRAND FOLLOWING
- avg. 25K users monthly
- avg. 60K page views monthly
- 144K+ avg. monthly impressions
- 6K return on engagement (all organic!)
- 1.8K followers
- 25K+ avg. monthly impressions
- 2.2K+ followers
NEW!
- 101 subscribers
- 1K impressions
- 400K+ total page + post impressions
- 20K return on engagement (all organic!)
- 128K Facebook Fans
- 160K+ avg. monthly impressions
- 28K return on engagement (all organic!)
- IGTV fastest growing segment
- 33.8K followers
- 1.5K impressions
- 1.8K connections
- 16K+ email subscribers
- 10% open rate
AUDIENCE INSIGHTS
DEMOGRAPHICS
80% Women
20% Men
70% Over 50
30% Millennials
TOP CITIES
• NYC
• Chicago
• LA
• London
• Mexico
INTERESTS
• Fashion
• Beauty
• Life & Wisdom
BUYING POWER
*From Neilson
- Largest demographic of HH income $100K+
- 95% control household purchasing decisions
- 75% willing to pay for quality & convenience
The Perfect Partnership to Reach GRANDwomen over 50
CAMPAIGN BUNDLES THAT WORK FOR YOU
- Facebook Post
- Instagram Post
- Instagram Story
- IGTV
- Pinterest Pin
- Twitter Post
- Blog Story Feature
- LIVE video
- Product / Service Review
SUBSCRIBE TO HONEY GOOD
DAILY INSPIRATION ON VIBRANCY & VISIBILITY IN LIFE AFTER 50+!